Tuesday, December 13, 2011

Umbra 2011 Warehouse Sale - The Experience

Major sales events are often heard of but never seen. We thought it would be fun to show the other side of  the coin and allow you the viewer to share in the experience as the 2011 Umbra Sales event wraps up for the year.




When you first enter the Umbra sale you will find a row of carts with cardboard boxes. The carts could be pushed effortlessly and were highly maneuverable. You could maneuver the cart easily with one hand even when fully loaded. The cardboard containers were rigid enough to hold large heavy items without breaking and deep enough to store smaller items.



We went to the opposite side of the entrance to give you a better idea of the number of carts ready for the next person to walk through the entrance.



I was caught off guard when an Umbra employee yelled out to take a picture of him. We laughed as this cool cat struck a pose. We chatted briefly and it seemed like he was really enjoying the event.

As we moved further down the Umbra sale we saw a massive turnout of people scavenging for great finds and deals.







It didn't take us long to figure out the layout of the Umbra sale. Bins were stacked together in groups of 3 or 4 and placed along the centre. With smaller items closer to the entrance and larger items as you progressed deeper through the Umbra sale. A few bins can be found against the walls half full of discarded items. These are literally treasure troves as you might find remnant items that were discarded from more recent or exclusive days such as the Umbra friends & family sale on Friday.











Scattered throughout the Umbra sale on pillars and walls are signs letting you know about the discounts you can receive if you use cash. Plan ahead the next time you go to the Umbra sale and you could save yourself an extra 5% off your purchase.





We found another sign, on a pillar near the Customer Service Desk where, we learned about the 3% discount when using Interact. If you were unsure of a price of an item you can go to the Customer Service Desk and spit out the price of each item like a machine. We tested them out with random items in nearby dump bins and in the process found a lot of great finds we didn't see throughout the entire Umbra sale.



Nearing the end of the Umbra sale on Sunday we could see stacks of empty crates lining the back wall before the checkout. Evidence of the success of the 2011 Umbra sale in Toronto.



At the checkout were a few more dump bins that we happily rummaged around in before completing the checkout process.

When you get checked out you are asked to leave the cart(s) but you are allowed to take the cardboard with you making the task of transporting your items to your car that much easier.

Many thanks to Paul who permitted us to take photos of the event.

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