Thursday, December 6, 2012

Calvin Klein Vaughan Mills Opening


I was able to attend the Calvin Klein & Fashion Magazine Grand Opening at Vaughan Mills Mall event tonight and can I just say that it was such a non-RSVP worthy event! No literally, it was one of those events that tell you to RSVP, when in actuality there is no point in RSVPing since it was totally open to whoever passes by. I understand that whoever organizes probably just wants numbers so that they can be prepared on how many people they can expect and have an idea for refreshments and the finger foods, but really when I'm asked to RSVP I'm sort of under the impression that it might have a bit of exclusivity or at least a something just a bit more special for taking the time and having the courtesy to give a heads up that I'm coming. Of course, this could just be me getting a bit spoiled from a couple of events that I recently had the opportunity to attend, mainly the Hugo Boss & Fashion Magazine Grand Opening at Yorkdale Mall event and the Gravity Pope Grand Opening, both of which were executed quite marvelously in my opinion. (I will be posting about them soon, just too many photos to go through still)

With this Calvin Klein grand opening, while the store itself was nice and spacious (it is located at where the Stylesense used to be), the event itself was on the ok side. Nothing really special that was happening, at least not enough that I should have rushed there for the supposed 6 - 9 p.m. time that the event was happening. Like I said, no RSVP guestlist needed. It felt like any other normal shopping day really. The only difference was that they had refreshments and hors d'oevres circulating around, with a DJ playing music in the background. They also had a little area where a backdrop was set up for people if they wanted to take a photo, though from what I could see, not too many people were doing it. Sarah Casselman, from Fashion Magazine did a presentation on trends, tips and key looks, which was great since she projects herself really well and always has great tips (I've been to other events where she did talks and/or fashion shows).

The downside was that I'm not sure if there just wasn't a huge turnout for this event but it seemed like there was way more employees than actual guests/customers in the store. Promotion wise, not much happening either. They did offer 15% off purchases, but this wasn't specific to the event itself since this discount runs from Dec. 6, 2012 through Dec. 9, 2012. There wasn't a gift for attending nor was there a gift with purchase (I'm not 100% sure of this since I didn't see too many people walking out with bags from there), though I did hear that customers who spend over $200 on Dec. 6 would receive a Calvin Klein gift. (Not sure if there are stipulations with that such as whether it's for all customers or limited quantities)

As you can see, there are no photos posted of this event. This was a real disappointment to me since the PR person for this event told me photos weren't allowed. I suppose I could have explained to her that I wanted to blog about the event but than I thought about the unfairness of it for people who don't blog who just might have wanted to take photos of the event, whether just to say they were there or for memories of being at the grand opening. Whatever the PR's reasoning was (she didn't tell me, though I'll assume it's for some privacy reason) I can understand why they wouldn't allow photos on a normal day but whenever it's an event, I would wager that people would want to take photos. That's sort of what separates a special day and a regular day. Whenever something's special, some people might actually want to capture the moment and remember it. Yes, the event might have provided a section where a person's photo can be taken, but what if you don't want it posted for everyone to see? Or, maybe you want to take your own photo so that the image quality might actually be good enough for you to develop? By denying the right to photograph, it just made me feel that this was less worthy of the event status they were advertising. I never had issues with other events I attended, if anything most places seem like they actually appreciate you taking an interest in their store and/or event.

Overall, the Calvin Klein store itself in Vaughan Mills is nice. FYI, they still have their other location (Calvin Klein Jeans) in the mall. This new store is huge, with a section for women, men and accessories. Did it feel like a grand opening though? Unfortunately, not so much. This event was one that if you passed on it, you didn't miss out on too much but on the bright side, at least I got to go check out the new store. =)

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